Client
A Little Background
The Bronx Zoo is one of the nation’s most iconic sites to visit. It has been around for 125 years with new generations of kids and adults discovering the timeless exhibits for the first time. But not enough people were visiting because they felt that they had already experienced it.
The Mission
Drive attendance to the new, spectacular exhibit at The Bronx Zoo: The Dinosaur Safari.
The Insight
Everyone loves dinosaurs but no one gets to see them in real life. So we encouraged people to come up and make their day memorable by making it prehistoric.
Out of Home
To communicate the scale of Dinosaur Safari, we had these prehistoric beasts take over the streets of New York in every possible way.
Digital
Whether it’s a pterodactyl swooping across a banner or the roar of a tyrannosaurus shattering a headline, we made the large dinosaurs grab attention in small spaces.
Influencer Box
Six+One kicked off the Dinosaur Safari campaign by inviting a select few influencers to take a trip back in time amongst dinosaurs. They were sent wooden cargo boxes with dinosaur fossils, a paleontologist kit, stickers, pins and an invite with tickets for their families.
