Ice Cold Calvin’s
There’s nothing worse than forgetting to pack enough underwear on a trip. So we strategically placed Calvin vending machines in places where men may need a fresh pair for on the go. It’s functional advertising that gets people talking about the brand and be in locations where customers typically wouldn’t be able to purchase them.
Who needs a hot cup of Joe when you can have an ice cold can of Calvin. We went on social to drive home the usage of placing your Calvin can in the freezer overnight to experience the best wake-up call ever. And asked customers to share how they use their Calvin Cans.
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