We began by branding the most omnipresent and important elements in the neighborhood - the trash cans. Using the impossible-to-ignore combination of berry magenta and sunny yellow, we catch passersby attention and then reel them in with a snarkily funny trash-based headline. These proved such a success that other neighborhoods have started labeling their bins with similar (though not as funny) headlines.
Then, we extended this style and tone to every lamp-post banner in the area. Since many workers don’t realize they’re working in Hudson Square, we decided to remind them that “This is Hudson Square” while poking fun at surrounding neighborhoods.
For Hudson Square’s social channels, we created a new set of social media icons along with versatile templates to brightly highlight the incredible restaurants, amazing green spaces, and events happening throughout the year.
For our phone-obsessed community, we had to lean into video-first content, we created our own loopy on-the-field reporter who would demonstrate some of the best parts of the neighborhood with our signature, offbeat sense of humor
Get the vibe yet? Well, just for good measure, we shot and produced a deliciously campy QVC-style video celebrating the achievement of the Hudson Square BID over the past year. Premiering at the Hudson Square Annual Gala, the audience of local businesses and employees could not get enough of Randi and Cindeeee (not a typo).
- Up Next -
