
Insight
The current generation of pet parents are extremely choosy about the products their dogs consume. A pet-focused supplement has to present the hard science in a delightfully digestible way.


That’s why we created our “Hydralicious” positioning, combining the science of deep hydration with the delicious crave-worthy flavor in every pack of LYX.
From fonts, to headlines, to hyper-saturated colors, to hilarious back-of-pack copy - every branding element carries our playful, relatable, energetic, and slightly mischievous personality.




Dog-vertising
We couldn’t just do standard out of home advertising for LYX. So, we invented “Dog-vertising.” The rule is simple – we place physical ads no more than two feet off the ground, making sure we are always eye-level with the average pet. We also sprayed our posters with chicken-flavor LYX ensuring that dog naturally gravitate towards the ads, further directing their human’s attention.



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