Six+One

Spectrum - Gamers

Reinvent The Brand

The Ultimate Internet Breakup” Campaign

REINVENTING GAMING FOR TELECOMMUNICATION COMPANY
Spectrum wanted to expand its Internet Service offering by engaging with a very discerning and traditionally hard to reach audience – gamers

Insight
Our goal was simple, show the gaming community that Spectrum is the faster, more reliable, #1 ISP for gamers which is why “Gamers Get It”. Gamers Get became our rally cry and tagline for the campaign, driving gamers to switch to the best ISP and asking existing Spectrum gaming customers to upgrade to Spectrum ULTRA package. .

REINVENTING GAMING FOR TELECOMMUNICATION COMPANY
Spectrum wanted to expand its Internet Service offering by engaging with a very discerning and traditionally hard to reach audience – gamers

Design

Borrowing from the iconography and sounds of the classic 8-bit style of the 80s and 90s, we presented Spectrum as a contemporary brand our audience could credibly engage with.