Client
Client
Spectrum - Gamers
Spectrum - Gamers
Spectrum - Gamers
The Ultimate Internet Breakup” Campaign
The Ultimate Internet Breakup” Campaign
REINVENTING GAMING FOR TELECOMMUNICATION COMPANY
Spectrum wanted to expand its Internet Service offering by engaging with a very discerning and traditionally hard to reach audience – gamers
Insight
Our goal was simple, show the gaming community that Spectrum is the faster, more reliable, #1 ISP for gamers which is why “Gamers Get It”. Gamers Get became our rally cry and tagline for the campaign, driving gamers to switch to the best ISP and asking existing Spectrum gaming customers to upgrade to Spectrum ULTRA package. .
REINVENTING GAMING FOR TELECOMMUNICATION COMPANY
Spectrum wanted to expand its Internet Service offering by engaging with a very discerning and traditionally hard to reach audience – gamers
Insight
Our goal was simple, show the gaming community that Spectrum is the faster, more reliable, #1 ISP for gamers which is why “Gamers Get It”. Gamers Get became our rally cry and tagline for the campaign, driving gamers to switch to the best ISP and asking existing Spectrum gaming customers to upgrade to Spectrum ULTRA package. .
Design
Borrowing from the iconography and sounds of the classic 8-bit style of the 80s and 90s, we presented Spectrum as a contemporary brand our audience could credibly engage with.
![](https://framerusercontent.com/images/EYB59qYhoWU8yFqDQOBE2eCg9Mc.png)
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![](https://framerusercontent.com/images/YJuc7PkqW3QPaOQCIfdhjsAj23s.jpg)
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![](https://framerusercontent.com/images/YJuc7PkqW3QPaOQCIfdhjsAj23s.jpg)
A Full Service BRANDING, ADVERTISING,
PRODUCTION Agency
Give us a Shout
eric@sixplusone.com
How can Disruption For Good
work for you?
![](https://framerusercontent.com/images/B0yWBNQDDtWK6t3VzASrTAX69A.png?scale-down-to=2048)
Copyright ©2024 SIX+ONE
A Full Service BRANDING, ADVERTISING,
PRODUCTION Agency
Give us a Shout
eric@sixplusone.com
How can Disruption For Good
work for you?
![](https://framerusercontent.com/images/B0yWBNQDDtWK6t3VzASrTAX69A.png?scale-down-to=2048)
Copyright ©2024 SIX+ONE
A Full Service BRANDING, ADVERTISING,
PRODUCTION Agency
Give us a Shout
eric@sixplusone.com
How can Disruption For Good
work for you?
![](https://framerusercontent.com/images/B0yWBNQDDtWK6t3VzASrTAX69A.png?scale-down-to=2048)
Copyright ©2024 SIX+ONE