The sneaker market has become a multi-billion dollar behemoth. STYR is a new online marketplace that allows people to trade sneakers like stocks - treating them like the asset class that they are. Sneakerheads are growing up - they’re ready to turn their favorite hobby into something more adult, a path to build legitimate wealth.
The Mission
Create a launch campaign with short-form video and animation that speaks to sneaker-heads in their tongue-in-cheek language.
A Little Background
The sneaker market has become a multi-billion dollar behemoth. STYR is a new online marketplace that allows people to trade sneakers like stocks - treating them like the asset class that they are. Sneakerheads are growing up - they’re ready to turn their favorite hobby into something more adult, a path to build legitimate wealth.
The Mission
Create a launch campaign with short-form video and animation that speaks to sneaker-heads in their tongue-in-cheek language.
The Insight
We created branding and shareable content that positioned STYR as a bridge between the worlds of sneakers and financial technology. But, we could never lose the rebellious humor that our audience expects, because STYR is built by sneakerheads for sneakerheads.
These short-form videos were viewed and re-shared by hundreds of thousands of sneakerheads.
