A Little Background

Truherd exists in a part of the business world most people doesn’t know exists. It’s a platform for the exotic animal community to help manage, grow and transform their business.

The Mission

To create a logo and brand identity for Truherd, positioning the company as changing the game

in how the exotic animal industry breeds, buys and sells.

The Insight

In a business that’s very opaque and sometimes hard to navigate, we positioned Truherd as the transparent, honest platform that’s true to our animals our ranchers and most of all, our word.

Truherd traces the lineage of our exotic animals using the latest technology to transform the industry. Because Truherd doesn’t follow the herd. We lead it. So we developed a logo that conveys this leadership position.