A Little Background

Virus is a startup athletic apparel company looking to carve out market share in a busy category.

The Mission

Launch a vibrant athletic apparel brand amid the gloomy uncertainty of the COVID-19 lockdown.

The Work

We launched Virus with a positive, uplifting tone in the face of doom and gloom during COVID-19 uncertainty. The brand was anchored on the end line, “The Future is Bright.” From there, we created an eye-catching look and feel coming directly from the unique designs of Virus clothing - active, colorful and playful.