Six+One

Bodyarmor

Reshape The Culture

FROM UNDERDOG TO TOP DOG

A Little Background

Bodyarmor has a mammoth presence in the sports drink world. But it didn’t always. In 2014, we helped make it the juggernaut it is today.

The Mission

Make Bodyarmor a brand that both Moms and her athletes love.

The Insight

In sports, the underdog is the fan favorite-the one to root for. So we positioned Bodyarmor as that. The up and coming sports drink brand paired with athletes who embodied that spirit.

We developed this aggressive challenger platform through 360 marketing campaigns.

A Little Background

Bodyarmor has a mammoth presence in the sports drink world. But it didn’t always. In 2014, we helped make it the juggernaut it is today.

The Mission

Make Bodyarmor a brand that both Moms and her athletes love.

The Insight

In sports, the underdog is the fan favorite-the one to root for. So we positioned Bodyarmor as that. The up and coming sports drink brand paired with athletes who embodied that spirit.

We developed this aggressive challenger platform through 360 marketing campaigns.

1965 vs 2015

An online quiz for moms on the best armor for her kids.

Is it from 1965 or 2015? After the quiz mom Mom’s were rewarded with a coupon to her local grocery store to get $3.00 off a 6 pack of Armor.

Be superior Be water

When we face opposition

We don’t rise to the occasion

We default to our training

Sport and skill must become second nature

So we learn to be like water

To adapt instinctually to our environment

To be formless when the competition is stiff

To flow when others are stale

To be like water

We need superior conditioning

And the superior hydration of BODYARMOR WATER The only Sports Electrolyte Formula to help us

turn effort into effortlessness.

BODYARMOR WATER -Be superior. Be water.

Be superior Be water

When we face opposition
We don’t rise to the occasion
We default to our training

Sport and skill must become second nature
So we learn to be like water
To adapt instinctually to our environment
To be formless when the competition is stiff

To flow when others are stale
To be like water
We need superior conditioning

And the superior hydration of BODYARMOR WATER The only Sports Electrolyte Formula to help us turn effort into effortlessness.

BODYARMOR WATER -Be superior. Be water.