Six+One

Hippeas

Redefine The Category

GIVE PEAS A CHANCE

A Little Background

Hippeas is a brand of chickpea puffs that are available in over 50,000 retailers nationwide, including Whole Foods, Target, and on Amazon.

The Mission

To connect and engage with Hippeas existing hard-to-reach Gen-Z target audience on social media through paid and organic campaigns to build a deeper fan engagement and ultimately drive growth beyond their core audience.

Hippeas needed an evolving, always-on content creation plan throughout the year. The challenge was, “How do build a cost-effective way to make high-end content rather than just disposable content that many brands seem to share on social media?” A question we answered.

A Little Background

Hippeas is a brand of chickpea puffs that are available in over 50,000 retailers nationwide, including Whole Foods, Target, and on Amazon.

The Mission

The Work

Six+One developed a marketing strategy that sought to disrupt the snacking category by communicating Hippeas as the catalyst for fun in the sun, not just in their peak season, summer, but all year long.

We asked our audience to share their Hippeas snacking experience with us and started building our Hippeas community. In addition, we created digital assets, POS, and videos that celebrated our consumers' behaviors based on the seasons.

Six+One Studios worked closely with our eight disruptors across the country that shoot lifestyle, product, tabletop, stop-animation, and a lot more resulting in images and videos of both quantity and quality.

By the numbers

30%

Followers increased by 30% year over year including a new, younger audience

average engagement rate on social media from 3.5% to 7%, which is 2% over the benchmark

200

The year-long content campaigns created a library for Hippeas of over 200 premium images and 25 reels used across mediums that was extremely cost-effective and streamlined to produce.

- Up Next -