![](https://framerusercontent.com/images/wCcpMWUDN33iUyxx6eaX9778.jpg)
The Work
Six+One developed a marketing strategy that sought to disrupt the snacking category by communicating Hippeas as the catalyst for fun in the sun, not just in their peak season, summer, but all year long.
We asked our audience to share their Hippeas snacking experience with us and started building our Hippeas community. In addition, we created digital assets, POS, and videos that celebrated our consumers' behaviors based on the seasons.
Six+One Studios worked closely with our eight disruptors across the country that shoot lifestyle, product, tabletop, stop-animation, and a lot more resulting in images and videos of both quantity and quality.
By the numbers
30%
Followers increased by 30% year over year including a new, younger audience
7%
average engagement rate on social media from 3.5% to 7%, which is 2% over the benchmark
200
The year-long content campaigns created a library for Hippeas of over 200 premium images and 25 reels used across mediums that was extremely cost-effective and streamlined to produce.
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