A Little Background

Rowdy is a start-up energy drink founded by Nascar celebrity, Kyle Busch. 

The Mission

To appeal to a broader and younger audience, we sought to disrupt the energy drinks category by communicating Rowdy’s unique combination of healthy active ingredients and great-tasting energy flavors.

The Insight

We set out to redefine what clean energy means through the lens of Rowdy energy. 

We encouraged our audience to live the lives they wanted to live without compromise through the new brand line “Drink Clean. Live Rowdy”.