Six+One

Momeez

Redefine The Category

Motion sickness can suck it.

A Little Background

Momeez Choice is a new way to get kids to take their medicine. Instead of having to trick them to take cough syrup, why not offer your kid a deliciously, gently medicated lollipop made of all organic, natural ingredients? The lollipops have been a huge hit, and are now top sellers on Amazon, Target, and Walmart, among other natural-focused stores. They’ve recently expanded from sore-throat soothing Lolleez pops and added tummy-calming Tumeez pops.

The Mission

Create a seasonal social campaign that will disrupt the scroll, getting parents of sick kids to stop, smile, and realize that they can get their kids to feel better by giving them a delicious lollipop.

The Insight:

Parents want to see their sick kids get back to fun as soon as humanly possible. That’s why we created an entire hand-drawn universe full of kid-favorite imaginary scenarios, showing that Momeez Choice lollipops help kids get right back to having fun.

A Little Background

The Mission

The Insight:

Since this was a seasonal campaign, we started with a focus on Spring allergies

The social buy, combined with the quirky tone of voice, increased brand retention for the intended target audience: Parents. Moms to the rescue with Momeez.

As the summer rolled around, and parents began to take more vacations and car trips, we pivoted to Tumeez pops, which are perfect for soothing the dreaded travel tummy.