Plastic straws are not recyclable, end up in the ocean, and produce long-lasting damage to their inhabitants.
The Mission
WCS came to Six+One to help them spread the word around NYC about the importance of diminishing plastic pollution to try to influence legislation to pass a ban on single-use plastic straws in NYC.
A Little Background
Plastic straws are not recyclable, end up in the ocean, and produce long-lasting damage to their inhabitants.
The Mission
WCS came to Six+One to help them spread the word around NYC about the importance of diminishing plastic pollution to try to influence legislation to pass a ban on single-use plastic straws in NYC.
The Insight
We met New Yorkers in one of their most-frequented and quintessential habitats - bodegas. Through OOH and in-store signage, the goal was to educate city dwellers in spaces where hundreds of plastic straws are distributed daily. The bodega owners functioned as advocates - offering alternative solutions like paper straws and shedding light on the upcoming legislation.
Stores in all five boroughs of New York City participated. But this was not limited to just bodegas, as many restaurants and small businesses elected to partner with WCS for the cause.
Leveraging Shark Week
The most terrifying thing lurking in our waters are straws. Which conveniently rhymes with “Jaws.” That made leveraging “Shark Week” a natural. Wild postings created by Six+One, which paid homage to the classic poster, went up in all five boroughs. It only cost $2,000 to ride the coattails of Discovery Channel’s $3.5 million ads spend.
Leveraging Shark Week
The most terrifying thing lurking in our waters are straws. Which conveniently rhymes with “Jaws.” That made leveraging “Shark Week” a natural. Wild postings created by Six+One, which paid homage to the classic poster, went up in all five boroughs. It only cost $2,000 to ride the coattails of Discovery Channel’s $3.5 million ads spend.
