One of Seagram’s summer beverage lines, Seagram’s Escapes, wanted an entirely new website to spawn more interest and introduce more customers to the alcoholic beverage line.
The Mission
To create a poppy, fun website to disrupt the beverage category, with bold visual flavor and tasty headlines.
The Insight
Most beverage companies use their websites as simple catalogs for their products. But 6+1 wanted to give Seagram’s Escapes an entire experience, embodying the taste and feeling of the products.
A Little Background
One of Seagram’s summer beverage lines, Seagram’s Escapes, wanted an entirely new website to spawn more interest and introduce more customers to the alcoholic beverage line.
The Mission
To create a poppy, fun website to disrupt the beverage category, with bold visual flavor and tasty headlines.
The Insight
Most beverage companies use their websites as simple catalogs for their products. But 6+1 wanted to give Seagram’s Escapes an entire experience, embodying the taste and feeling of the products.
Seagrams Escapes should feel like an Escape. Which is why we chose bright colors, campy headlines, and delicious flavor descriptions for all three of their lines. All the more reason for customers to look forward to their 5-9, during their 9-5.
For those who wanted to know which flavor was their spirit flavor, we created the Flavor Quiz on desktop and mobile. Viewers answered a couple of easy questions of where they like to drink and how they like to drink, and the Flavor Quiz generated a flavor to match their vibe.
We also created a recipe section on their website which included 17 easy to mix recipes using their best selling flavors. To turn anyone into a mixology savant.
And to get actual product in the hands of consumers, Find your Escape Route let people know exactly where they could find Seagrams Escapes.
